• Apple’s use of Apps will shift the search paradigm.

    Apps (applications on the iPhone and iPad), are about to change the way we access information on the internet. During a presentation on the new iPhone OS4, Steve Jobs discussed this transition, during his introduction to iAd, their new mobile computing advertising platform.

  • The iPad: Steve Jobs’ Gestural Glass

    With the iPad, Apple has created a new platform for viewing the world. It is like an old Xray film which the technician pulls out of a sheath allowing us to peer into our bodies and what lies beneath our skin. But in this case, we hold the film outward to envision and construct the world around us. The form of it is simple, visual and gestural, like a stroke in calligraphy.